Annemarie is the Co-Founder and COO of Kale&Me, a Hamburg-based online store for cold-pressed fruits and vegetables juices launched in May 2015. She came up with the idea during a semester abroad in Cape Town. The business concept is based on regional production (most of the ingredients come from the area surrounding Hamburg) and offering competitive prices to support a healthier lifestyle. Apart from her skills in business development and operations Annemarie has gathered profound experiences in public relations and marketing. Due to a strong network and using social media channels in an effective way, after only one year of operations, Kale&Me is followed by 17.000 users on Instagram – with a growing tendency. Four weeks ago, Kale&Me participated in the Höhle der Löwen show. This boost in brand awareness furthermore helped to grow the business even thou, no investment was signed.